Specialist - Marketing - Marketo Platform - IT

- VARITE is looking for a Marketing Specialist - Marketo with one of its clients located Bangalore.

About the client:

- Our client is an American software company based in Santa Clara, California, that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.

What Do We Do?

- VARITE is a global IT company providing software and engineering consulting and team augmentation services to Fortune 1000 companies in USA, CANADA, and INDIA.

- VARITE is currently a primary and direct vendor to the leading corporations in the areas of Cloud, Data Sciences, Infrastructure Application Software, Mobility, Robotics, Banking & Financial Systems.

Responsibilities:

- Work primarily in Marketo (marketing automation platform) creating multi-step email campaigns for various types of marketing events and programs.

- Engage with marketing managers on campaign requirements, campaign strategy, and how to best execute campaigns on their behalf.

- Create emails, landing pages, forms, and contact lists for Marketo marketing campaigns.

- Analyse, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform.

- Have an understanding and be able to apply email best practices to a campaign.

- Pull Marketo reporting data to show campaign effectiveness and provide feedback for marketing teams (click throughs, total registrations, etc.

- Work in a service-oriented environment where you'll be creating campaigns based on requests.

- As needed, develop requirements for any improvements and enhancements related to marketing operations and infrastructure.

- Establishing and maintaining system documentation and training materials.

Qualifications:

- 5-8 years of experience in Marketo (should be working on Marketo platform in the last 3 4years atleast).

- Marketing experience or Marketing degree a plus.

- Proficient with HTML, JavaScript, and CSS.

- Adobe Photoshop and Experience Manager is a plus.

- Excellent communication skills.

- This is critical when working with different teams and executing campaigns to meet deadlines.

- Strong work ethic and the drive to get the job done.

- This is a service type position need to be able to knock campaigns out quickly, effectively and correctly.

- Able to handle repetitive tasks and execute tasks in a timely manner.

- Self-reliant.

- Need to problem solve, know how to improvise, and work in an independent manner.

- Experience in program management/lead generation/B2B Marketing is an added advantage.

- Basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies.

- Location: Bangalore.