We are currently looking to close a Manager - Shopper Marketing (Quick Commerce) position with the topmost FMCG Conglomerate in India. The position is based in Kolkata.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by international publications. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

Manager - Shopper Marketing

Location: Kolkata

Reports To: Lead - eCommerce and Performance Marketing

Role Summary

This role combines quick commerce expertise with shopper-centric execution and performance marketing skills to deliver strong visibility, conversion, and campaign outcomes across platforms such as Blinkit, Zepto and Swiggy Instamart, among others. It requires deep platform knowledge, a sharp understanding of consumer purchase triggers, and the ability to translate brand strategies into compelling platform activations that drive sales and impulse conversion.

Key Responsibilities

- Lead always-on and campaign-based media strategies across upper, mid, and lower funnel

- Plan, execute and optimize paid media campaigns on Meta and Google to drive traffic, visibility and conversions on assigned quick commerce platforms.

- Lead platform planning and execution for Q-commerce accounts including Blinkit, Zepto, Swiggy Instamart, and more

- Own visibility and promotional calendar execution across platforms: banners, in-app placements, push notifications, and home screen features

- Collaborate with creative and content teams for timely asset deployment and performance-fit adaptations

- Work with sales/supply teams to ensure pricing accuracy, pack availability, and real-time fulfillment alignment

- Develop launch strategies for NPDs and seasonal campaigns to drive visibility and rapid trials

- Analyze campaign performance, platform reports, and competitor visibility to inform future planning

- Support shopper marketing initiatives by integrating shopper insights into content and offer design

Must-Have Skills & Tools

- Strong understanding of Q-commerce platform algorithms, placements, and formats

- Experience with platform dashboards and execution tools (e.g., Blinkit Partner Panel, Zepto Console)

- Ability to link shopper behavior with commercial outcomes (e.g., impulse triggers, value packs, delivery windows)

- Comfort working cross-functionally with creative, sales, supply chain, and analytics teams

- High attention to detail, responsiveness, and ability to manage real-time changes

- Proficiency in Excel, campaign trackers, and content deployment tools

Preferred Qualifications

- 5-8 years in e-commerce or shopper marketing roles within FMCG, personal care

- Proficiency in full-funnel paid media strategies.

- Strong analytical mindset with a bias for action and experience in proving media impact on business outcomes.

- Prior experience managing campaigns on quick commerce platforms is essential

- MBA or postgraduate qualification in marketing, retail, or digital commerce preferred

Expected remuneration - Approx Rs. 35-40 lacs per annum.

Job Location: Should be open to relocate to/work in Kolkata

Interested candidates may furnish the following details :

- Your latest updated CV as a word attachment.

- Your current and expected Salary package :

- Your willingness to relocate across locations :

Lalit Sharma
Options India Group