Manager - Media Marketing - FMCG

Job Title: Media Marketing Manager

Key Responsibilities:

Awareness & Media Spends:

- Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns.

- Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI.

Performance Marketing Optimization:

- Analyze performance data to refine marketing strategies and enhance campaign effectiveness.

- Utilize A/B testing and other methods to improve conversion rates and customer engagement.

Content Strategy & Reporting:

- Create and oversee a content marketing strategy that aligns with business goals.

- Prepare detailed reports on content performance, providing insights and recommendations for improvement.

Integrated Marketing Planning & Coordination:

- Collaborate with cross-functional teams to ensure cohesive marketing campaigns.

- Plan and coordinate integrated marketing initiatives that align with overall business strategy.

Geo X Spends:

- Manage geo-targeted advertising efforts to maximize local market engagement and growth.

- Analyze regional performance metrics to optimize spending and marketing effectiveness.

CRM Strategy:

- Develop and implement CRM strategies to enhance customer retention and loyalty.

- Oversee the management of customer data and segmentation for targeted marketing efforts.

Ad hoc Media & Strategic Projects:

- Lead special projects and initiatives that require strategic marketing insights and execution.

- Collaborate with external partners and agencies for campaign execution and media buying.

Qualifications:

- Degree in Marketing, Business, or a related field; MBA preferred.

- 7+ years of experience in marketing, with a focus on performance marketing and media management.

- Proven track record of successful campaign management and optimization.

- Strong analytical skills and proficiency in marketing analytics tools.