Key Responsibilities:

Content Strategy & Execution

- Research industry-related topics (combining online sources, interviews, and studies) relevant to B2B SaaS, e-commerce, and SellersCommerce's offerings.

- Develop and write high-quality, engaging long-form content (e.

, blog posts, articles, white papers, case studies, ebooks) and clear, persuasive marketing copy for various platforms (website, email campaigns, social media, landing pages) to promote our products/services.

- Prepare well-structured drafts, ensuring factual accuracy, adherence to brand voice and style guidelines, and optimization for target personas.

- Conduct simple keyword research and implement SEO guidelines to increase web traffic, improve search engine rankings, and enhance content visibility.

- Update and repurpose existing website content as needed to maintain accuracy, freshness, and relevance.

Collaboration & Cross-Functional Alignment

- Partner closely with marketing, sales, product, and design teams to ensure content aligns with overall business goals, marketing campaigns, and product messaging.

- Submit work to editors, managers, and relevant stakeholders for input and approval, incorporating feedback constructively and in a timely manner.

- Coordinate with the design team to ensure articles and other content pieces are visually appealing and effectively illustrated.

- Actively promote content on social media and collaborate with the broader marketing team on content distribution strategies.

Content Performance & Optimization

- Identify customers needs, industry trends, and gaps in our current content strategy; recommend new topics, content formats, and creative approaches.

- Monitor and analyze content performance using relevant metrics (e.

, website traffic, engagement rates, conversion rates, SERP rankings, and lead generation contribution).

- Use data and insights to iterate on content strategy, optimize existing content for better performance, and improve the effectiveness of future content initiatives.

Content Management & Best Practices

- Utilize Content Management Systems (e.

, WordPress, HubSpot) for efficient publishing, management, and organization of content.

- Help maintain an organized content calendar and digital asset repository.

- Stay up-to-date with the latest content marketing trends, SEO best practices, B2B SaaS industry developments, and competitor content strategies.

Requirements

- Proven work experience (2+ years) as a content writer, copywriter, content marketing specialist, or similar role, specifically within a B2B SaaS company.

- A strong portfolio of published articles, blog posts, marketing copy, and other content pieces demonstrating excellent writing, storytelling, and editing skills, preferably targeting B2B audiences.

- Experience conducting thorough research using multiple sources (online databases, interviews, studies, and industry reports).

- Deep understanding of content marketing principles, web publications, digital marketing channels, and the B2B buyer's journey.

- Exceptional writing, editing, and proofreading skills in English, with meticulous attention to detail, grammar, and clarity.

- Hands-on experience with Content Management Systems (CMS) like WordPress, HubSpot, or similar platforms.

- Solid understanding of SEO principles and best practices, including keyword research and on-page optimization.

- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and consistently meet deadlines in a fast-paced environment.

- Proven track record of creating content that has performed well in SERPs and contributed to achieving marketing objectives (e.

, increased traffic, lead generation).

- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- A self-starter attitude with a proactive, solution-oriented mindset and a strong bias for action.

Familiarity with the e-commerce technology space is a plus.

- MBA preferred