General Manager - Brand Marketing - eCommerce

Company- A leading Ecommerce Company

Location: Bangalore

Reporting to: Marketing Head

Team Size: 2-4 members

Working Days: 5 days/week (Work from office)

Role & responsibilities:

- Develop brand growth through the right strategies and plans for brand reputation monitoring

- Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs

- Designing and implementing long-term campaigns, creative communications, media planning, etc.

- Must have experience in managing large-scale, 360-degree Above the Line (ATL) campaigns for consumer brands.

- An ideal candidate will have experience in scaling up 0-1 business.

- Should have excellent project management skills and ability to influence stakeholders both internally and externally.

Preferred candidate profile:

- 8-13 years of total work experience, with a minimum of 4 years in marketing, ideally with an MBA.

- Extensive experience in managing large-scale, 360-degree Above the Line (ATL) campaigns for consumer brands. A focus on regional markets is a plus.

- Strong creative and insight skills, with experience in agency management and script evaluation.

- Excellent project management skills and the ability to influence stakeholders both internally and externally.

- Proven track record of driving innovation and demonstrating out-of-the-box thinking in previous roles.