CRM Head - Real Estate

Arsenius Skill Capital is #Hiring CRM Head - For a Leading Listed Real Estate Developer in Mumbai

Location: Central Mumbai

Qualification: BE Civil

Responsibilities:

- Applicants with 15+ yrs of Relevant work Experience in Real Estate Mandatory

- Develop and implement a comprehensive CRM strategy tailored to the real estate market.

- Identify opportunities for improving the customer experience and increasing retention across all customer touchpoints.

- Set clear goals and objectives for the CRM function to align with company business goals and customer satisfaction metrics.

- Oversee the collection, management, and analysis of customer data to gain insights into behavior, preferences, and needs.

- Lead the CRM system implementation, ensuring effective data integration across all platforms.

- Ensure customer data is maintained, updated, and utilized to drive personalized experiences.

- Define and implement segmentation strategies to personalize communication and offerings based on customer preferences, buying patterns, and demographics.

- Develop customized campaigns for different customer segments, focusing on lead nurturing, conversion, and post-purchase engagement.

- Collaborate with the sales and marketing teams to ensure seamless integration of CRM insights into lead generation, sales processes, and retention efforts.

- Lead the CRM team in effectively managing the entire lead lifecycle-from prospecting to nurturing and conversion.

- Implement strategies to improve lead conversion rates and reduce churn.

- Oversee the execution of CRM campaigns, from concept to delivery, ensuring alignment with overall marketing and sales objectives.

- Lead and mentor a team of CRM professionals, ensuring high performance, growth, and development.

- Foster a collaborative and results-driven team culture, ensuring alignment with organizational goals.

- Evaluate, select, and implement CRM tools and software that are best suited for the real estate industry.

- Work with the IT department to ensure proper integration and functionality of CRM systems, ensuring they support sales, marketing, and customer service processes.

- Oversee the creation of customer support workflows and improve the post-sales experience.

- Address customer concerns, ensuring timely resolution and satisfaction.

- Prepare regular reports on CRM performance metrics such as lead conversion rates, customer retention rates, and campaign ROI.

- Use data to provide actionable insights and recommendations for business improvement.

- Monitor industry trends, customer behavior, and competitor activities to refine CRM strategies and tactics.

- Use competitive intelligence to adjust marketing and sales approaches.