Brand Manager - Hospitality/ Hotels/ Luxury Brands

We are currently looking to fill a Dy Marketing Manager position with the topmost Hospitality services Conglomerate in India. The position is to be based in Gurgaon.

Company Profile :

Our client is the topmost Hospitality services Group of India and is an integrated and diversified group with a portfolio of strong brands and leading market shares in all product/ service categories. It employs the best talent in India and is one of the best employers to work for.

Our client is one of India's foremost luxury hospitality brands, operating over 140 hotels across 90+ destinations. It has an upholding commitment to sustainability, culinary excellence, and indigenous luxury. With world-class service and award-winning cuisine, this chain of hotels continues to set benchmarks in Indian hospitality.

Position Overview

The Brand Manager will support the strategic development and execution of brand initiatives in alignment with the company's annual goals. The role includes developing and executing brand strategies, managing marketing campaigns, and collaborating with cross-functional teams to ensure consistent brand messaging and achieve business goals. The role requires a strong understanding of branding principles, marketing trends, social media management, and consumer behaviour. It also requires strong ability to analyse data, identify trends, and make data-driven decisions backed with market research.

Job Responsibilities

- Develop and implement comprehensive brand strategies, including brand positioning, messaging, and visual identity.

- Keep abreast of industry trends, best practices, and emerging technologies in brand management and marketing.

- Plan, execute, and evaluate marketing campaigns across various channels (digital, social, print, etc.) to enhance brand awareness and drive engagement.

- Build and grow brand social media pages and track key business KPIs.

- Require creative thinking to develop innovative marketing strategies and manage multiple projects simultaneously.

- Understand consumer behaviour, identify market trends, and analyse competitive landscapes.

- Monitor and analyse brand performance metrics (brand awareness, customer perception, market share) and adjust strategies accordingly.

- Collaborate with various teams (creative, digital, sales, etc.) to ensure brand consistency and alignment across all touchpoints.

- Advising multiple teams on branding strategy. Communicating with hotel teams to ensure brand alignment. Managing projects through various stages of execution.

- Support in hotel teams on content and media strategy for social media, new launches and relaunches.

- Build and maintain strong relationships with internal and external stakeholders, including clients and partners.

- Create monthly trackers and reports.

Core Skills

- Must have strong organizational and time management skills.

- Strong oral and written communication, including effective presentation skills.

- Goal-oriented and results-driven with a creative and strategic mindset.

- Proficient in documentation, reporting, and record-keeping.

- Skilled in market research, data analysis, and performance tracking.

- Sound understanding of social media trends, platforms, and content strategies.

- Product knowledge including pricing, packaging, and positioning.

- Ability to manage multiple projects and stakeholders with efficiency.

- Familiarity with the luxury hospitality industry's standards, audience expectations, and branding nuances.

Education and Experience

- Degree in Marketing, Communications, or a related field.

- 8 plus years' experience in Brand Marketing.

- Proven experience in the luxury hotel or high-end hospitality sector is essential.

Role Requirements :

a. Education/Qualification: Post-graduate in Business Management or Hotel Management

Salary: Around Rs. 25.0-28.0 LPA, although not a limiting factor

Location: Gurgaon

Interested candidates may furnish the following details :

Your latest updated CV as a Word attachment :

Your current and expected Salary package :

Your willingness to relocate to Gurgaon :